24hrs is no stranger to reinvention — born in Atlanta, he is from a military family (his brother is MadeinTYO), and he grew up all over the world, including stints in Japan and Hawaii. He started his career under the moniker Royce Rizzy, his rhymes edging more rap than the R&B-infused melodies he releases as 24hrs. In the two years he’s been 24hrs, he’s done numbers: tens of millions of plays across Spotify and SoundClouud, and several seven-figure videos on YouTube. Houses On The Hill, executive produced Ty Dolla $ign and Hit-Boy, serves as an introduction to his latest reinvention and lays out a roadmap to where a self-made success story plans to lay claim. The project is due out 11/16 via Private Club Records.