DJ Khaled has been one of the biggest marketing geniuses these past few months leading up to the release of his album Grateful. With the help of his 10-month old son, Asahd, along with some very successful singles, Khaled’s album is now officially platinum according to the RIAA. This is Khaled’s first platinum-selling album.

With major assistance from “Shining” featuring Jay-Z and Beyonce, “I’m the One” featuring Justin Bieber, Quavo, Lil Wayne and Chance The Rapper, and “Wild Thoughts” which is currently holding the No. 2 on the Billboard charts, Grateful definitely lived up to the hype that was created around it before its release. Of course, DJ Khaled a.k.a Billboard Billi resorted to Instagram to thank his son, his label partners and his Fan Luv club.

“MY SON WAS BORN ON oct #23 my album #GRATEFUL came out June #23 Now my ALBUM IS PLATINUM ON AUGUST #23 and And my son turns 10 months today!! And the the album has #23 tracks and I got my own @jumpman23 safe to say #23 is special # .. FAN LUV WE DID IT !!! #DJKHALED #GRATEFUL ALBUM OFFICIALLY PLATINUM,” the Miami native said on Instagram.

Congrats to DJ Khaled, his son Asahd and the whole We The Best team!

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MY SON WAS BORN ON oct #23 my album #GRATEFUL came out June #23 Now my ALBUM IS PLATINUM ON AUGUST #23 and And my son turns 10 months today!! And the the album has #23 tracks and I got my own @jumpman23 safe to say #23 is special # .. FAN LUV WE DID IT !!! #DJKHALED #GRATEFUL ALBUM OFFICIALLY PLATINUM!!!!! @wethebestmusic!!!! @rocnation!!! @epicrecords !! _ FAN LUV THANK YOU SO MUCH NO WORDS CAN EXPLAIN HOW GRATEFUL I AM!! 3 #1 singles off one album and now the ALBUM PLATINUM WOW!!! FAN LUV WE ARE MAKING MORE HISTORY !!! NOTICE HOW I SAID MORE !!!! FAN LUV I LOVE YOU !!!!! @wethebestmusic @rocnation @epicrecords !!! FAN LUV WORLD WIDE LETS CELEBRATE 🎉!! MORE WINS !!! @asahdkhaled We did it !!!! 🙏🏽🔑🦁🌺🌴🙏🏽 @riaa_awards !! @wethebestmusic @rocnation !!!!!! @epicrecords !!! TODAY MY SON IS 10 months old !!!!

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