Artist Mal Forte releases Brand New Visual for single “Worst Way” Check out the single and brief Interview Below.
What was the concept you were trying to portray in your music video for your song “Worst Way” featuring Tokyo Jetz?
The song Worst Way was originally titled “Work Late” (Hook – Is it a day you gotta work late?) So the visual was meant to depict a work or “office” environment. But, after several creative conversations with my team, I decided to run with “Worst Way” as the title. We already shot the visual and it came out pretty dope so we stuck with it.
Where did you get the inspiration to create a video like this? It gives me the TBS show “The Office” vibes, it had humorous content within the scenes.
That’s exactly it! Haha. I love The Office and Steve Carell is one of my favorite actors of all time! (I’m watching it in the background as we speak lol). I typically handle creative direction for my visuals so Kyle (the director) and I put our heads together and came out with something fun and different.
Would people say that you’re have a lot of character so you try and incorporate that into your visual art?
I would definitely say so. I’m a pretty fun and goofy guy if you get to know me and I just try to be myself on set and again, just be different.
What’s coming out next from Mal Forte?
Next for Mal Forté? Quite a bit and some things I can’t reveal just yet but I’ve been honored by one of the industry’s GOAT’s DJ Drama with a collaboration tape, my upcoming release, “Ignorance & Bliss”. Set to drop July 13th so be ready! More dope visuals as well, tv placements, touring etc. the list goes on. It’s time to represent a different side of Florida music, we got bars too!