Formerly known as FAME, Live is back and dropping his all-new exclusive track, “So Hypnotized” from his highly-anticipated EP set to drop later this year. The Brooklyn native is bringing hip-hop & R&B vibes just in time for summer.
Born Cecilio Devon Joseph, the 24-year-old rapper revisits the Boom Bap and Blues with a new generation twist consisting of smooth melodic flows over Hip Hop rhythms. Hailing from Hip Hop jungle that produced legendary emcees, Live credits Jay-Z as one of his biggest musical influences.
To date, Live has been featured in BET 2013 Hip Hop Cypher, performed in legendary New York City venues; Hotline Ballroom, Stage 48, Webster Hall, and SOBs, and shared stages with the likes of Brandy, Elle Varner and Tiara Thomas.
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Before the melodic flows and 808 beats, there was only singing and an old moniker, “FAME.”
“I grew up in a family who all sang in church- my grandfather, mother and aunt. I remember countless hours as a kid singing in the mirror with my cousin.”
However, by the age of 13, Live branched out into the streets, and got to know hip-hop on a whole new level. Drawn to casual Brooklyn street cyphers, he showcased his rap skills, and people soon took notice. Referring to him as a rising star, that’s when “FAME,” took center stage, but was later replaced by “Livefromtheeast” in 2015.
After a year-long stint in L.A. working with the likes of Tyrese, The Game, Tank, and Boi 1da, Live polished his flow, delivery, penmanship and style. Two years later, preparation met luck in a chance meeting with MBK CEO, Jeff Robinson. Live auditioned for him and was signed to Robinson’s MBK Entertainment roster the very next day.
“I held my composure while in there. I waited till I got outside then I ran laps around the building! That was one of the proudest moments of my life.”
The very next summer (in 2011), Live dropped his first mixtape under MBK Entertainment, featuring a hybrid of rap and R&B melodies and the smash lead-single, “Coy.” Two years later, Live truly put his rap skills on a pedestal in his Hip Hop mixtape, #PhuckYaCoSign, featuring contributions from Jadakiss, Freeway, Paul Wall, Smoke DZA, HITM Productions, Buda Da Future & Grandz Muzik and more.
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