It’s no secret that luxury brands will torch excess amounts of their product if given the opportunity. This practice is performed in order for these high-end fashion labels to maintain a certain inaccessibility and hierarchy in the fashion realm but, is it unethical? Many in the fashion industry would argue no from a logical standpoint in order to protect their investments while others who attempt to navigate their existence by living on their moral grounds would argue that burning serviceable product is unjust. Well, Burberry has drawn the attention of fashion enthusiasts and activists alike for scorching over £28 million in luxury apparel, bags, and accessories over the past year.
Not only has the London-based luxury fashion house decimated over £28 million [which translates to approximately $36,818,376 USD] in product, an additional £10.4 million [$13,676,291.20] of the brand’s beauty merchandise was demolished including perfume, makeup, and moisturizers as well.
As previously mentioned, this is a common practice among brands like Chanel, Louis Vuitton, Gucci, and many more. According to the British publication, evening standard, Richemont, who is the proprietor to both Cartier and Montblanc, destroyed £400 million [approximately $526 million] worth of watches over a two-year period after an influx of their goods appeared in Asian markets.
These statistics are unsettling coming from middle-class consumers and gatekeepers to the culture that provide these high-end luxury brands with inspiration for their collections and product. So, is it time that this destructive practice comes to an end?
After critics of this practice have become vocal on all types of outreaching platforms, Burberry has revealed in a statement that the energy generated from the burning process was captured and recycled thus making the practice ‘environmentally-friendly’.
Personally, as a community, we believe that Burberry and other luxury brands can repurpose their unsold goods to suit the needs of impoverished communities around the world without having to cheapen the reputation of these high-end fashion organizations. Matter of fact, philanthropic activism and action could help some of these fashion houses maintain their prominence due to the lack of high fashion’s presence or charitable participation in poverty-stricken societies.
Majority of us understand, the higher-ups in the fashion industry don’t want to see certain people in their garments and accessories so, maybe we shouldn’t care if they burn their own stock and curate and invest in our own fashion houses to become the face of an industry we’ve openly been inspiring for centuries.
It looks like we got some work to do and apparently so does Burberry if they have to burn millions of dollars in merchandise in order to maintain their social status in the fashion industry.
It’s time to take over.
Images Captured By Burberry