A few nights ago Diddy” Combs debuted a preview for his new documentary from Live Nation Productions in London, “Can’t Stop Won’t Stop: A Bad Boy Story”. The special screening at London’s Curzon in Mayfair was a huge success following the first screening at the 16th Annual Tribeca Film Festival back in April.

During the preview in London, Sean “Diddy,” Combs and Naomi Campbell co-hosted an exclusive dinner at Loulou’s where guests dined on the finest meals along with cocktails mixed with Diddy’s very own DeLeón Tequila and CÎROC. The preview itself, produced by Sean “Diddy” Combs and Heather Parry seems to already be a hit as it explores the passion and personalities of those associated with the Bad Boy label.

Giving fans an exclusive behind the scenes look at the history behind Bad Boy, especially as the label prepared to celebrate the 20th anniversary, the film traces Bad Boy’s emergence in Harlem and Brooklyn, while touching on the tragic murder of Biggie Smalls and its affect on the label; along with examples of how Bad Boy’s influenced and reshaped music, fashion, marketing and the overall Hip Hop culture.

“I knew this was a story that should be shared with the world. Heather Parry and Live Nation Productions, and Director Daniel Kaufman, helped create this very special documentary. Now I’m blessed to also be working with Apple Music to showcase the film and share Bad Boy’s history and impact with fans. The support Live Nation, Apple Music and everyone on the team has given to this project is a true testament to the Bad Boy legacy.” – Diddy

The first trailer, which was actually released by Live Nation two days ago was dropped on Apple Music today, check it out below.

The documentary is set to be released exclusively on Apple Music next month, June 25th.  If you love the culture, it’s surely a must see.


Jocelyn Rivera