Back again this week with another creative new video, Jersey’s own and Cinematic signee Cruch Calhoun unleashes the “My Time” from his latest project Forever Active. Cruch took this video to the West Coast where he shot the short flick in the Rolling 30’s section of South Central, Los Angeles. Embraced with respect and love, the OGs in L.A. took him around the city and helped make this video one to remember. Cruch and the crew even shut down a major California highway in order to shoot a specific scene!

Cruch embraces his role as the leader of his team, however he’s right there in the trenches getting down and dirty with them. That, in essence, is the message of “My Time” and the visual that goes with it. Watch the video below and check out Forever Active if you haven’t already.