Drake and his OVO team have been hinting some expansion ideas to the U.K. market for a few months now. There were talks that the brand would be opening a Flagship store in the city of London with hopes of bringing those consumers a fresh taste of some new OVO gear. Today, those talks have turned into facts as the 6 God and his OVO team have opened up an online store for the European market.
The announcement was made via Instagram on the OVO store account. The online store features some OVO athletic pieces, a lot of plain t-shirts with “October’s Very Own” written across it, some t-shirts with the signature OVO owl and of course some pieces from the OVO x Jordan collaboration.
In addition to this grand opening of their new online store, Drake and OVO will also be offering its new European consumers free shipping on all orders. With this online store open and a few dope pieces already up for purchase, expect Drake and his squad to be previewing some exclusive U.K. pieces very soon. It would be only be right to do that.
You can shop the new U.K. online store here. Check out the full IG post below.