Post 2010, fashion in Hip-Hop took a turn away from larger than life suits and exotic prints towards minimalist logos and statement pieces however the never-ending cycle of fashion trends continues to turn. Rocking designer monogram prints in shoes, clothing and accessories puts any rapper on top of the trend game.
Since the end of 2017, the momentum has picked up and Fendi prints are all over Instagram’s explorer page. The resurgence of the logo print comes with celebs from Nicki Minaj, Beyoncé Kelly Rowland, Rihanna and Jhene Aiko have all sported logo’d out designer pieces. This trend may ways has always existed but growing in popularity.
Daniel Day, fashion designer and cultural influencer better known as Dapper Dan’s influence on this trend cannot be ignored. A revered icon in urban fashion, the legend from Harlem often mixed prints and textiles to craft custom pieces for Hip-Hop’s elite in the 1980’s and 1990’s.
Using popular logos such as Gucci, Fendi and Louis Vuitton without permission, Dapper Dan excelled at mixing luxury trends with original street swagger.
Dapper Dan tells The New York Times:
“My store first opened, and I couldn’t even get designer garments in there, nobody would sell to me. I’m talking 1982. This is 2017. That’s already behind me. The fact that it has to be two different worlds, I had already accepted that. I was just content with satisfying the people in my community.”
Lawsuits from designers came from all over and 1992 Dapper Dan was hit with a raid, which resulted in the closing of his boutique. Now in 2018, after a year of cooperative work, Dapper Dan releases his first official collaboration collection with Gucci, featuring looks reminiscent of his classic 1980’s and 1990’s street style.
On and off stage, the trend has been worn by the industry’s most stylish stars. Many have jumped at the opportunity to sport Dapper Dan x Gucci with pride. Get inspired and shop from Dapper Dan’s special Fall 2018 collaboration with Gucci here.