While plenty of artists in the music industry get social media coverage and blog features to assist in the amplification of their name, it isn’t quite the same as getting a co-sign on prime-time television in front of a global mainstream audience. This act in fact, would actually define ‘mainstream’ or commercial success.
Groups like the Migos experienced new heights of success when they received a well-deserved shout out from Donald Glover AKA Childish Gambino earlier this year at the prestigious Golden Globe Awards, from there to receiving all kinds of mainstream accolades and features. While the Migos had been making dope music years before their live endorsement, it took that declaration to really solidify their placement not only amongst the heavy hip hop heads but also, the sir or ma’am sitting in a coffee shop in West Bubblef—.
Based on this, there are several artists that we feel deserve this kind of recognition. So, here is rendition of a Golden Globe shout out for a list of five musical sensations that are relatively new but are likely to be received with applause in mainstream media some time really, really soon.
Born and brought up in Brampton, Ontario, this 20-year-old Canadian artist is the newest to sign the OVO record label, co-founded by none other than the OVO rapper himself, Drake. Roy Woods has been taking the Internet by storm ever since he released his debut “Exis” in 2015. Some of the biggest hits from this young R&B artist include “Drama,” “How I Feel,” “Only You” and “Gwan Big Up Yourself.” Woods’ whose real name is Denzel Spencer, has a lot to offer the musical spins to the soul.
A football star in high school, Roy gave it up later and started participating in the local YMCA’s talent night. While most artists would show off their rapping skills, Woods impressed the audience with his terrific singing.
Woods says that Michael Jackson, Nelly, Drake, PartyNext Door and The Weeknd are among his greatest influences; and we can tell, as the elements seep through him in melodic form. Keeping his followers on standby, Woods notified that his debut album entitled ‘Say Less’ is currently in the works right now.
Meet SZA, an R&B singer who prefers nostalgic, cracked vocals over glamorous and highly stylized productions. We’ve talked about her before, referring to her as the R&B Gem, and that she is. Her debut album, called Z was released by Top Dawg Entertainment (TDE). She also managed to earn herself a guest spot on two hardcore rap releases in 2014: “Cilvia” by Isaiah Rashad and “Oxymoron” by ScHoolboy Q; and that’s just to name a few.
SZA is all set to release her new album CTRL with TDE this year. Due to her very limited musical influences owing to her conservative upbringing, one would think that she would come off as a musical novice, but that is far from so as she draws from all spectrums of her life to create body and bounce. Her love for science has had a major influence on her music also. SZA cites Bjork, Eartha Kitt and Brazilian jazz as some of her biggest comforts and inspirations.
Expected to be the future of R&B soul, we don’t doubt it; in fact, we endorse it.
Lil Uzi Vert
The new generational Rap scene is partially being ruled by Lil Uzi aka Symere Woods and a few of his peers right now. Slowly becoming one of the most influential artists in his genre, Lil Uzi vert is definitely finding his way to mainstream success as we speak. At present, he is on tour with the Weeknd, and also making a few pit stops along the way, stopping at a few of these summer festivals that have taken about since the start of this month like Rolling Loud and more.
Lil Uzi spent his childhood in North Philly and only began rapping a while ago, but don’t let the short time that he’s spent in the industry fool you. Uzi is a powerhouse of talent and has already been noticed by the likes of DJ Diamond Kuts and industry legends like DJ Drama and Don Cannon.
The USP of his rapping style is the unusual combination that emerges out of his preference for melody and a nasal vocal tone. Some of his most notable works includes Lil Uzi Vert Vs. The World, a mixed tape released in April 2016. Climbing up stage ladders and jumping from the top into the crowds, Uzi is a stage handler.
Ricardo Valdez Valentine, popularly known as 6LACK, is currently among the most influential R&B artists in the music industry. Born in Maryland and shifted base to Atlanta when he was 5 years old.
6LACK is anything but a traditional artist. His first ever record deal was signed in 2011 but was surrounded by a lot of controversy. The music wasn’t released for a couple of years following the deal; so 6LACK began sharing his music on SoundCloud before finally signing a new contract with LoveRenaissance (LVRN). He released his first studio album called ‘Free6LACK” in 2016 and it earned the 68th spot on the popular Billboard 200 chart.
Also, due to his growing fanbase, just hit festival stages in Texas at the JMBLYA 2-day music festival with the likes of Chance the Rapper, Migos, Gucci Mane, Slim Jxmmi of Rae Sremmurd, Lil Uzi Vert and more; and is sure to take on more.
24hrs is a rapper, singer, producer and DJ and prefers to keep his identity a secret. This anonymous artist wants his music to do all the talking. ‘Open’, his EP, is bound to catch your attention with its different sound & aesthetic. It exemplifies the new wave in the R&B and hip-hop music culture.
Many say that 24HRS reminds them of The-Dream, or at least has major influences from The-Dream. This secretive artist has several thousand SoundCloud plays as well as support from OVO Radio, and is expected to drop his Night Shift EP in two days (May 19th). As his tenacity to enthuse the ear of those totally locked in to all that is different and out-standing, we are sure his name will become household.
On a grand scale, whether you’ve heard of them or not, or still being put onto their sound, no man or woman can escape their essence once formerly introduced. Vibes and aura’s that have been missing in the mainstream line-up for quite some time. With the appreciation for good music and great talent still being a thing, we declare these dope five will turn some heads around.
Giving credit where credit is due
Big up Supreme Kai of Sauce – cover image.