Nielsen released its Mid-Year Report on July 5th and Hip Hop has made history once again.
It is nearly August and that means over half the year has already passed- still Hip Hop already has so many accomplishments to show for it. Rock & Roll had previously dominated the Music Industry as the most listened to genre of music. However, according to Nielsen, Rock & Roll is now the second most listened to genre in the U.S.
Furthermore, streaming has changed the way we listen to music. Hip Hop’s, and R&B’s, new position as the music most listened to in the United States is attributed to this transition.
“Over 30% of audio on-demand streaming comes from R&B, and Hip-Hop, nearly as much as the next two genres combined (Rock 18% and Pop 13%)…”
Apparently, Rock still claims the most album sales, though, with “over 40% share of the Industry’s albums”.
In addition to streaming, Hip Hop primarily has Kendrick Lamar, Future, and Drake to thank for this latest feat according to Neilsen’s Mid-Year Report.
Kendrick Lamar has the most consumed album according to the Mid-Year Report with DAMN.
Future and HNDRXX made Future the first Artist to accomplish number one debuts within consecutive weeks. The Future album is currently recorded at over 1 million streams.
Drake also broke records with More Life within the first week of its release- gaining 385 million streams.
Furthermore, though, the report also features a compilation of the Top 10 albums consumed, albums sold, streamed on-demand, digital songs sold, digital songs consumed, vinyls sold, videos viewed, and more. The Neilsen charts, based on Bill Board charts, highlight these accomplishments from Future, Drake, and Kendrick Lamar. These “Top 10” charts within the Nielsen report also feature Migos, Lil Uzi Vert, Post Malone, Bruno Mars, Big Sean, Lil Yachty, Rae Sremmurd, and many more of our favorite Artists.
In concurrence with Jessica at VIBE, “it feels really good to be a Hip Hop fan right now”. Hip Hop has historically received more scrutiny than any other genre. At one time my own parents did not even allow me to listen to Hip Hop music- anyone else?
That said, congratulations Hip Hop!