It was a scary sight Halloween day 17 years ago when Roc-a-fella stamped their chokehold on the rap game. Released and headlined by Jay-Z, he introduced us to the Roc-a-fella family with The Dynasty: Roc La Familia label album.
This compilation album was our introduction some amazing emcees such as Beanie Sigel, Memphis Bleek, Freeway, and Amil. It wasn’t only rappers who made names for themselves on this album. Jay could’ve used big name producers like Swizz Beats and Timbaland as he did for previous albums, but he opted to shed some light on the talented up and coming producers. The people he chose behind the boards later became some heavy hitters. Do names like Bink!, Just Blaze, The Neptunes, and Kanye West ring a bell?
The album did really well, going 2x Platinum and was Billboards 20th highest selling Hip-Hop/R&B album of the decade (2000-2010). That was largely in part due to the promotion of this album. I don’t think it was a stretch to say that Hov was arguably the hottest rapper at the time. For the fear of the a Roc-a-fella label album wouldn’t sell as much as a Jay-Z solo project, that’s exactly how they marketed it; as a Jay-Z solo album. Genius idea apparently because it did really well.
Happy 17th Anniversary to The Dynasty: Roc La Familia!