In this new generation of rap melodies are the main focus and almost every young rapper does his fair share of singing such as NBA Youngboy, Lil Uzi Vert, Trippie Redd, XXXTentacion, Killy, PnB Rock, and A Boogie With The Hoodie just to name a few. Not to say that there aren’t those rappers who don’t do that but as of right now that’s what a majority of these new rappers are doing.

Now let me introduce you to Vince Ash a young rapper hailing from Hammond, Indiana. At first listen you might say to yourself damn he sounds like Tupac, but that’s where the comparisons stop. Hailing from the Midwest Vince sprinkles his double time flow throughout something Pac has never done. Today the 21 year old rapper makes his first introduction to the world with his hard as f*ck debut project Do or Die. From the first track “6 Feet” Vince takes you into his world and doesn’t let you go until the final track. His sound is refreshing especially during a time where a majority of the new rappers coming out are following the same formula. If your looking for melodies there isn’t any here, but if you want those hard bars, trunk rattling beats, and a more traditional rap style look no further. Vince Ash is supplying that heat and is probably the hardest young rapper you haven’t heard of yet but that’s all going to change today.

I had the opportunity to talk to Vince about, his influences, what he thinks about the Tupac comparisons, the creation of Do or Die and much more. Check out the interview below along with his debut Do or Die and get familiar with the young Midwest spitter because this is just the start.

When did you start rapping

  • I started taking it seriously when I was 16. I had dropped my first video “Eastside” and it got some traction on Elevator, but I been wanting to rap since I was a shorty. My Uncle’s were into it my momma had my older brothers into it to so being the youngest I was always around them.

What influences you the most when you make music?

  • I have to say, my uncles, and my brothers. They were the main ones. Those are the first real people that I saw actually trying to make something out of it. Obviously, I had the people I was listening to and that I liked but they were the ones that made me think that I could possibly do this sh*t.

How would you describe your music?

  • It’s a reflection of where I come from, it’s a reflection of myself and thats really about it. I really try to focus on the realness as far as the sh*t thats going on with me, the stories I been through, the things I seen that type of sh*t.

Who are some of your musical influences?

  • Haha, obviously Tupac. People say I sound like him but it’s not an intentional thing, it’s just my voice is deep. I really want to know what motherf*ckers mean when they say I be sounding like this this n*gga because I really don’t try to sound like him. I listened to Outkast, UGK, Scarface, Juvenile, Gucci of course. Not really to many artists influence what I do. The main ones I would probably say are Pimp C, Big Pun and Gucci.

Do or Die is your first project, what was it like creating it?

  • I been working on it for a minute now g I’m not even going to front. Archie and I we had put this sh*t together, like on some trying to buckle down and make something out of it. Like I said since 16 I been doing this and I gained a following kind of fast being on Elevator. It was really just buckling down, not really to much went into it other than I gotta make some bangers, make some sh*t that people will f*ck with, you feel me. I did something slight this time, but the next project thats going to follow this is going to be a real testament to my artistry.

All your videos for Do or Die so far have a grainy vhs-style. Why did you decide to shoot your videos this way and can we expect all the visuals from Do or Die to look like that?

  • For the most part yeah and the reason why is becasue it’s like a nostaglic feeling. I feel like all these newer style videos everything be all clean looking, but I feel like hip-hop and rap in general when you looked at the videos it always had a lower grainer look and it complimented the style of being hip-hop.

Deuce Style” was my introduction to your music and then I went back and peeped out some of your older songs. Why did you decide not to add it as a bonus track on the project because that joint is fire? Is it because it was an older track?

  • To be honest I didn’t even want to release the damn song, I didn’t like that song at all. It take me sh*t to write it and when I went it the studio I freestyled the second half and when I was in the studio I didn’t have any energy. I’m glad that people f*ck with it though.

What’s your favorite track on the project? Personally, mine is either “6 Feet” or “I-80”

  • I would say it’s between “6 Feet” and “Solid.”

How did you link up with Pow Recordings?

  • It was really through my man Archie. This time last year they were scouting for that VH1 show ‘SIGNED’ and Archie had hit me up trying to get me like that. I said nah becasue motherf*ckers who be up on those shows be hell of corny, motherf*ckers ain’t going to look at me like that I worked to hard for that. He had hit me up even though I declined it and said he still wanted to keep in tune and a little while longer he introduced me to Jeff and now where we at right now.

If you had to choose one song to introduce yourself someone what would it be?

  • “6 Feet” because that song gives a little bit about who I am, it gives you my story, I love my delivery and the beat on that motherf*cker everything just smacks on that.

Your entire project you have a paticular sound you bring people into your world.

  • I feel like that was real important to do. Ain’t nobody really come from you know where I’m at right now. You had Gibbs who came out of Gary but that was awhile ago and the way he rap is like on some New York type sh*t. Mine on the other hand I want it to be like a real section of the 219 as a whole. Like I said nobody ain’t really came out of here in a minute and we don’t have a real established sound, but it’s a whole different environment out here, from the way we dress to the way we talk, completley different. So I felt like I had to reflect that.     
  • I feel like if you want any longevity in this shit you got to bring something new to the table, you got to make people care about where you come from, you dig what I’m saying. I felt like I needed to do that.