"One minute you're on tip of the world, the next... it's all different."

Footlocker‘s “Week of Greatness” marketing has been strong. With commercials featuring Tom Brady, Carmelo Anthony, and Kyrie Irving, the funniest one came dressed with Ja Rule as an Uber driver. After his passengers reflect on the fifth year of awesome savings thanks to the sneaker retail store, Ja Rule reflects on how he once had it all and then nothing at all.