Since releasing his 13th studio album 4:44 JAY-Z has released a new video for one song off the album every Friday ( and if not a music video it would be a Footnotes video which described the meaning behind the song that he had released the previous week. Personally, I have to say it’s been one of the most interesting rollouts from JAY-Z and just in general. In an age where we are onto the next album a week after JAY has created something that managed to stick with us more than a week by giving us an in depth look into his music.
Today the Roc Nation general switches it up and instead of dropping a new music video he returns with his first full-length interview with RapRadar since 2013. During the interview, JAY gave us an in depth look of his mindset when creating 4:44, opening up more, misinterpreted lyrics, the streaming game, Kanye West, Lavar Ball and much more.
Check out some of the gems from the interview and listen to in its entirety below.
People Misinterpreting The “Money Phone” Line
“I didn’t even tell people to stop using the money phone. I didn’t say that. I didn’t say that anywhere. I had to listen to it again like how is that being misinterpreted. I just said it ain’t money to us cause it ain’t. That’s just an honest statement. Money to us is me and my three friends on the floor of the Golden State (game). It’s not because the seats are expensive, it’s because that’s what we doing. You’ve never seen that. Or building brands and pushing them forward.”
On The Album Rollout
“I had it rolled out and we kind of moved on the fly. In the beginning, I just wanted to drop the title which we did. We put out the 4:44 all around on the buses and billboards… I think it’s my best one (the rollout). Me and Willow and other members of the team pretty much put it together.”
The Concepts Behind The Visuals
“The idea was to shoot one piece. All of the pieces were going to be one piece. Everything that was said, the content we had and the honesty was like ‘Oh my god, this is the theme.’ It was all shot with different people but Neil was the captain of it. It was just the thread of the whole project. We didn’t think of it like that but the way it happened was great. It gave each project a chance to be explained and centered.”
What’s Going On With Him & Kanye
“What really hurt me is you can’t bring my wife into it. Kanye’s my little brother. He’s talked about me a hundred times. He made a song called “Big Brother.” We’ve gotten past bigger issues but you brought my family into it now it’s a problem. That’s a real problem. He knows it’s a problem because me and him would’ve been resolved our issues. He knows that he crossed the line. I know him. He knows.”
“I know where the beat is obviously. Probably more than anybody. Maybe in history. You can listen to “Marcy Me” as far as flow. There’s like a technical display of being way on beat. Just listen to it. I obviously been doing this for a while so I know how to make songs but in this case, it was less about making songs and making it about raw expression.”