The West Coast has undeniably seen a rise in new talents over the past few years. Pasadena rapper JustinTraye is building a name very quickly with his latest set of releases. The California-native recently dropped his new effort, “What A Shame,” featuring Skeme, Mozzy, and Katori Walker. It arrives on the heels of Traye’s “Say That” visuals and sees each rapper sending shots at their contesters. Peep the video below.