Atlanta hitmaker, K Camp, releases the video for “Cherish My Dawgs,” a standout single from his recently released RARE Sound album. Directed by BRUME, the vintage black and white visual is a tribute to K Camp’s inner circle and the memory of Jeffrey “Lil Jeff” Warford II. Watch the video for “Cherish My Dawgs” here and listen to RARE Sound here.

Released last month, RARE Sound is the first album to be released on K Camp’s own label. The 16-track project features guest appearances from Wiz Khalifa, Lil Durk, UnoTheActivist, Nessly, True Story Gee and GENIUS. Production is handled in-house by RARE Sound super producer Bobby Kritical, and by Nard & B, XL Eagle, PionEars, Euro and more. With standouts like the vibe-y stoner anthem “Clouds” featuring Wiz Khalifa or the club-ready “Hoola Hoop” featuring True Story Gee and Lil Durk, RARE Sound is another body of work that anchors K Camp as an Atlanta mainstay.