Raised in Oakland, CA, Platinum R&B/Soul Recording Artist Adrian Marcel took a few moments to speak with us about his life, success, and how he became the talented artist he is to date. Though the conversation was focused on his highly anticipated “98th Tour”, we did chop it up about his Philanthropy and fatherhood.
Taking heed from his experiences when signed to Republic Records, Adrian decided to be fully independent for his second album, “98th” and form his own record label, “Third Voice Music Group”. Released in May 2019, Adrian ventured into production as the project’s executive producer.
Once artists reach success, it is imperative to reach down and bring up other talented young artists and teach them the ropes of the industry. As challenging it may have been for Adrian to rise to fame, he gives back to the community through his creation of Marcel University. This creation is a comprehensive music mentorship program spearheaded by Adrian. Established in 2018 at Oakland School for the Arts (OSA), students are personally selected by Adrian receive the exclusive opportunity to gain in-depth knowledge about the business aspects of the music industry. Throughout the school year, students receive invaluable insight on the process of creating a hit song, how to register and protect their work, in addition to sharing the fundamentals of artist development and branding within the oversaturated realm of social media.
Marcel University Course Outline
Class No. 1 – Copyrights
Class No. 2 – Music Registration
Class No. 3 – Splits and Percentages
Class No. 4 – Digital Distribution
Class No. 5 –Publishing and Royalties
Class No. 6 –Contractual Agreements
(Transition from business content to Artist Development)
Class No. 7 –Artist Development
Class No. 8 –Building Your Management Team (Also) Prep for Final Project
Class No. 9 –Final Class of the Semester –Test + Presentation
As a father, husband, and leader, Adrian speaks on how he devotes his life to music and being a prime example of success through educating others. His advice on life is: “Take it slow, go with the voice in your head/your gut feeling and just GO FOR IT”!
The “98th “Tour will kick off in New York City on January 27th at SOB’s, and will make stops in Philadelphia, Chicago, Atlanta, Houston and more cities to be added. Marcel will also be joined by Detroit native and R&B artist, TJ Upshaw, Nick LaVelle, and rising Atlanta artist de Apollo. This tour was made out of songs made from love, trial, and error, and most of all Adrian’s true organic self.
ADRIAN MARCEL 98TH TOUR
1/27/20 New York, NY SOB’S
1/29/20 Philadelphia, PA Milkboy Philadelphia
2/1/20 Chicago, IL The Promontory
2/5/20 Atlanta, GA Vinyl
2/13/20 Sacramento, CA Harlow’s
2/27/20 Washington, DC City Winery
3/5/20 Los Angeles CA Viper Room
3/14/20 Seattle, WA High Drive
4/4/20 Houston, TX Warehouse Live (The Greenroom)
Keep in Touch With Adrian On Social Media