Rapper Lil Wayne is not letting his $51 million fight with Cash Money Records get in the way of expanding his own brand, Young Money.
In addition to the Young Money label, merchandising and touring, Lil Wayne is guiding his brand into the new world of Internet radio.
On March 16 Wayne will be on hand to launch Young Money Radio with DJ Skee’s Dash Radio during his Lil Wayne & Friends concert during SXSW.
The concert is being held in conjunction with Mass Appeal at this year’s at SXSW festival, in Austin, Texas.
The rapper will be broadcasting live and conducting interviews on site via the new deal with Dash Radio.
The event will take place at Mass Appeal’s annual Live at the BBQ series of events at Stubbs on March 16. Doors open at 7:00 PM.