Technology is critical to success as a Doctor, just as much as it is to Artists, as well as to sites such as Google Play & SoundCloud.
As many already know, both Google Play Music, and SoundCloud, are focused on providing the best music listening experiences. Most recently, however, SoundCloud made headlines for laying off hundreds of their employees which led to a bit of chaos. It was even said that in as short as a few months, SoundCloud would be shutting down for good. However, according to Variety, shortly after Chance The Rapper tweeted that SoundCloud would be sticking around, SoundCloud’s CEO made a similar official statement.
Just had a very fruitful call with Alex Ljung. @SoundCloud is here to stay.
— Lil Chano From 79th (@chancetherapper) July 14, 2017
“There’s an insane amount of noise about SoundCloud in the world right now, and it’s just that, noise. The music you love on SoundCloud isn’t going away, the music you shared, or uploaded, isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days, or anytime in the foreseeable future. Your music is safe… we had to make some tough decisions to let go of some of our staff, but we did this to ensure SoundCloud remains a strong independent company. Thank you for the outpouring of love and support. Some of you have asked how you can help–spread the word that we’re not going anywhere and keep doing what you’re doing–creating, listening, uploading, sharing, liking, and discovering what’s new, now, and next in music. SoundCloud is here to stay.”
-Alex Ljung via Variety
This same article mentions that the streaming market is fiercely competitive.
Furthermore, the SoundCloud platform is said to be struggling to implement strategies to overcome the challenge they have been facing in getting listeners to pay to use the site. However, according to Reuters, SoundCloud is the world’s biggest streaming site, and now has enough money to last to the fourth quarter. In an official statement from Ljung, on July 6th, he said SoundCloud’s competitive advantage is “Artists and Creators”.
According to Tech Crunch, though, personalizing the listening experience is the competitive advantage with the most impact. Spotify is especially recognized for having used personalized play lists to obtain their lead in today’s streaming market. Now, Google Play Music has unleashed New Release Radio. New Release Radio is a mix that is created based on each individual end user’s listening history over the prior two weeks on Google Play Music. It is currently available to both, free, and paying, music enthusiasts, and more updates will be released soon.
Even Apple Music, has been getting in on the power of personal.
That said, maybe these personalized play lists could work for SoundCloud too.