Netflix has launched a campaign that addresses diversity and representation in Entertainment.

Hollywood has had a long-time diversity crisis. However, representation has become a topic of conversation now more than ever.

“The problem, as we have pointed out in earlier reports, is that the Hollywood industry is not currently structured to make the most of today’s market realities…The studios, networks, talent agencies, and academies are demographically and culturally out of step with the diverse audiences on which their collective future will increasingly depend.”

-Dr.Darnell Hunt via Variety

Further, the cast of Black-ish even touched on representation in their latest season when searching for a doll for “Diane” on the “ToysRn’tUs” episode. Now, though, Netflix presents a campaign designed to empower and spread the message of the impact that representation, and diversity, encompass for all.

Ultimately, Spike Lee, Ava DuVernay, Marlon Wayans, and more express the first time they experienced seeing someone on television that looked like them.

According to Hip Hop Wired, you can even mention your own experiences using the #FirstTimeISawMe hashtag. This feels good for the culture.