Ty Dolla Sign Digital Cover

Ty Dolla $ign is Low Key the Motivational Speaker You Didn’t Know the Rap Game Needed.

Words by KC Orcutt
Photos by RuKo Photo

Ty Dolla $ign is Low Key the Motivational Speaker You Didn’t Know the Rap Game Needed.

Words by KC Orcutt
Photos by RuKo Photo

ty dolla digtial cover 2nd pic

Even after putting in over two decades of hustle to continue advancing his career in the music game, Ty Dolla $ign is the type of person who’d tell you, with a grin on his face and a joint in his hand, he hasn’t worked a day in his life.

As exemplified by the 31-year-old musician, when you enjoy what you do for a living, putting your all into your passions comes as natural (and as necessary) as breathing. Growing up the son of a musician, Ty knew from an early age he was meant to do this and has no intention of ever slowing down. Inspired by his surroundings in sunny Los Angeles, the singer is equal parts the type of guy you want to turn up with in the club one night and the next introduce him to your parents at family dinner, making an argument he’s one of this generation’s most interesting tastemakers.

With the sounds of his new single, “Campaign,” filling the Moroccan Room’s ornate interior, Ty Dolla $ign’s energy upon arrival immediately made up for the fact that he was running on rap time, about two hours late for our conversation.

ty dolla digtial cover 2nd pic

Even after putting in over two decades of hustle to continue advancing his career in the music game, Ty Dolla $ign is the type of person who’d tell you, with a grin on his face and a joint in his hand, he hasn’t worked a day in his life.

As exemplified by the 31-year-old musician, when you enjoy what you do for a living, putting your all into your passions comes as natural (and as necessary) as breathing. Growing up the son of a musician, Ty knew from an early age he was meant to do this and has no intention of ever slowing down. Inspired by his surroundings in sunny Los Angeles, the singer is equal parts the type of guy you want to turn up with in the club one night and the next introduce him to your parents at family dinner, making an argument he’s one of this generation’s most interesting tastemakers.

With the sounds of his new single, “Campaign,” filling the Moroccan Room’s ornate interior, Ty Dolla $ign’s energy upon arrival immediately made up for the fact that he was running on rap time, about two hours late for our conversation.

Fresh off winning his first MTV VMA award for Best Collaboration, Ty Dolla $ign is eager to share his sophomore album, Campaign, which is slated for a September 23rd release. From meeting Tupac, his self-declared favorite artist, as a child via tagging along on his father’s studio sessions to pulling up to a day of work in a white 911 turbo Porsche days before setting his new album free, one could argue that Ty was destined for this life. However, greeting each new opportunity with gratitude has allowed the musician to become one of hip-hop’s most unexpected motivational speakers. With his music representing the same feel-good vibe that he as a person emulates, Ty Dolla $ign is always thinking bigger picture.

Fresh off winning his first MTV VMA award for Best Collaboration, Ty Dolla $ign is eager to share his sophomore album, Campaign, which is slated for a September 23rd release. From meeting Tupac, his self-declared favorite artist, as a child via tagging along on his father’s studio sessions to pulling up to a day of work in a white 911 turbo Porsche days before setting his new album free, one could argue that Ty was destined for this life. However, greeting each new opportunity with gratitude has allowed the musician to become one of hip-hop’s most unexpected motivational speakers. With his music representing the same feel-good vibe that he as a person emulates, Ty Dolla $ign is always thinking bigger picture.

“It always fun to just share space, ideas, create and come up with a f**king puzzle out of nothing”

– Ty Dolla $ign

“It always fun to just share space, ideas, create and come up with a f**king puzzle out of nothing”

– Ty Dolla $ign

Drawing inspiration from Jay Z, Ty is as interested in lucrative business endeavors as he is interested in making music. Even during our conversation, he casually mentioned he would love to collaborate with PlayStation to create a game encouraging the youth to record music on a new platform. He went on to say, “Playstation should come out with a new program to make beats on like back in the days. That would be cool…”. Speaking such goals out into existence, it wouldn’t be surprising in the least if in a year’s time, not only is his music soundtracking the video game but his name is in the title too.

Drawing inspiration from Jay Z, Ty is as interested in lucrative business endeavors as he is interested in making music. Even during our conversation, he casually mentioned he would love to collaborate with PlayStation to create a game encouraging the youth to record music on a new platform. He went on to say, “Playstation should come out with a new program to make beats on like back in the days. That would be cool…”. Speaking such goals out into existence, it wouldn’t be surprising in the least if in a year’s time, not only is his music soundtracking the video game but his name is in the title too.

“Of course I play PS4. Fifa on the tour bus for sure… I suck at all video games but I’m good at music though. Ha.”

– Ty Dolla $ign

“Of course I play PS4. Fifa on the tour bus for sure… I suck at all video games but I’m good at music though. Ha.”

– Ty Dolla $ign

Even after putting in over two decades of hustle to continue advancing his career in the music game, Ty Dolla $ign is the type of person who’d tell you, with a grin on his face and a joint in his hand, he hasn’t worked a day in his life.

As exemplified by the 31-year-old musician, when you enjoy what you do for a living, putting your all into your passions comes as natural (and as necessary) as breathing. Growing up the son of a musician, Ty knew from an early age he was meant to do this and has no intention of ever slowing down. Inspired by his surroundings in sunny Los Angeles, the singer is equal parts the type of guy you want to turn up with in the club one night and the next introduce him to your parents at family dinner, making an argument he’s one of this generation’s most interesting tastemakers.

With the sounds of his new single, “Campaign,” filling the Moroccan Room’s ornate interior, Ty Dolla $ign’s energy upon arrival immediately made up for the fact that he was running on rap time, about two hours late for our conversation.

Even after putting in over two decades of hustle to continue advancing his career in the music game, Ty Dolla $ign is the type of person who’d tell you, with a grin on his face and a joint in his hand, he hasn’t worked a day in his life.

As exemplified by the 31-year-old musician, when you enjoy what you do for a living, putting your all into your passions comes as natural (and as necessary) as breathing. Growing up the son of a musician, Ty knew from an early age he was meant to do this and has no intention of ever slowing down. Inspired by his surroundings in sunny Los Angeles, the singer is equal parts the type of guy you want to turn up with in the club one night and the next introduce him to your parents at family dinner, making an argument he’s one of this generation’s most interesting tastemakers.

With the sounds of his new single, “Campaign,” filling the Moroccan Room’s ornate interior, Ty Dolla $ign’s energy upon arrival immediately made up for the fact that he was running on rap time, about two hours late for our conversation.

“I’m on my campaign everywhere I go,” he says, before whimsically pressing a few keys on the grand piano.

“I’m always spreading my message.”

“I’m on my campaign everywhere I go,”
he says, before whimsically pressing a few keys on the grand piano.
“I’m always spreading my message.”

In honor of Ty Dolla’s first ‘Dolla Day‘ Concert in Los Angeles, Playstation has curated a special play list for the event happening September 25th.

In honor of Ty Dolla’s first ‘Dolla Day‘ Concert in Los Angeles, Playstation has curated a special play list for the event happening September 25th.