Lil Richye Released Visual to Hit Single “I Want The Bag” Produced by Zaytoven

Lil Richye is making his mark across multiple industries as an artist, songwriter, entertainer, author, influencer and fashion trendsetter.  He was rooted in church and grew up singing in the choir, which is where he developed his voice. Music has always been the family business; his parents founded Let’s Ride Records and ran much of the operation from home. As a result, Lil Richye was exposed to the creative process of the business and also the hard work it took to be successful.
Lil Richye has essentially, made positivity cool again giving neighborhoods around the globe hope. It was in the same uplifting spirit that he penned his first book, ‘Big Brother, Big Shoes,’ in honor of his responsibility as a role model to not just his family members but to the youth of the world. As an authentic storyteller, he draws from a variety of life experiences and artistic influences. From old-school legends TupacSlick Rick and KRS ONE, to new age lyrical poets J. Cole and Kendrick Lamar, the multi-hyphenate did his homework, which underlines his respect for the art form

In January 2019, Lil Richye starred in Lifetime’s The Rap Game hosted by Jermaine Dupri, who dubbed his little brother’s PB3 collective as “the next Kris Kross” when he met them. It was his appearance on the competitive talent show that led to him establishing a relationship with multi-platinum and Grammy-winning producer Zaytoven.

Lil Richye’s most notable single “I Want The Bag” produced by Zaytoven, embodies their collaborative connection. The two bonded over church and family values, as well as their love for both sacred and secular music. Rapper and author Lil Richye returned with the visual for his hit single “I Want The Bag” produced by super producer Zaytoven. Lil Richye has defied the rigid classification of rap music by pushing the culture forward with a history of alternating between boy next-door and outspoken boss but either way, he is on a mission to impact the world in a progressive way.

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