I am not the one to chase the popular people, I am just a black girl who believes in herself
Philly based cosmetic line, Possible Cosmetics, started in 2016 by Renata Eileena realizing the need for more black businesses in Philly and something that would drive her passion in beauty/fashion. Prior in 2010, Renata started designing custom shoes and was featured on KarenCivil.com, Fox 29 Philly, and VH1.
Possible Cosmetics launched as the first black owned cosmetic line inside of King of Prussia. Later, Possible Cosmetics, successfully, has been placed on Walmart.com.
In addition, Possible Academy launched to educate “How to Start A Business With No Inventory and No Up Front Costs” and “How to Start a Cosmetic Line 101”. These classes teaches students that social media makes everything so perfect but its not.
What are a benefit of a team?
It makes the business a lot easier and definitely having a publicist has impacted how my brand is marketed to a lot of outlets, businesses, etc.
Which of your products are your favorite?
All my lashes, red lip sticks, and shimmers.
What is your definition of hustling?
There are no excuses in this game. I do it without a care in the world because I know that this is how I want to be known. Yes, I still work a 9-5 but I make residual income as well to support my business. That is playing it smart.
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Written by: Brian Lamont