Raury, a Georgia-born lyricist, recently walked in Dolce & Gabbana’s Spring-Summer 2018 fashion show, and decided to make a stand for history- on the runway.
Dolce & Gabbana dressed Melania Trump and since has not been received as well by many.
The Italian fashion house responded to the feedback by launching a campaign selling T-Shirts for over $200 reading “Boycott Dolce & Gabbana”.
Dolce & Gabbana told Vogue that the campaign is a “joke”.
“It’s irony! A joke!…People use heavy words very easily these days. There is too much aggression. We think what the world needs is love—and for us, fashion is love…” – Dolce & Gabbana via Vogue
Raury said he had been unaware of the situation before he landed in Italy for the show. After he discovered it though, he began to do more research.
“…Then I saw a commercial featuring the boycott T-shirt, and it looked playful and lighthearted—it was a joke. It was a troll. Me, as a young man from Stone Mountain, Georgia, the birthplace of the Klu Klux Klan, I really felt this mockery of boycotting. Who knows, if boycotts didn’t happen, if Rosa Parks and M.L.K. didn’t step up…who knows if I would even exist. Boycotting matters. Boycotting is real. Dolce’s entire campaign says it’s not real. I know that if I walk out there and support or endorse anything that sits next to Trump—or support someone who even makes dinner for Trump or whatever—then that means that I support Trump also. I don’t support Trump. So I’m trapped, and I have to let people know that I don’t support Trump and I don’t support those who are trying to undermine the voice of the people.” – Raury via GQ
Does Raury have a point? The T-Shirt campaign does seem quite similar to “Blue Lives Matter” being used in the past to “troll” the work of the “Black Lives Matter” group that advocates primarily against police brutality.