Future’s “Nobody’s Safe Tour” rolled into the West Coast over the weekend in royal fashion. In partnership with world-class pop-up shop influencer Fancy, returning to his former second-home away from the ATL, Future prepares fans for a spectacle as he invades the most influential fashion scene on the West Coast, known as, Melrose Avenue with an lavish and extravagant pop-up shop.
Held last Thursday evening (June 15) on the 666-block of Melrose Avenue and Kilkea Drive. Hosted by Future’s creative director and owner of popular brand Cease and Desist, Fred Saint Froster. As the food and beverages were appreciatively provided by properly-themed catering service Los Angeles very-own Trap Kitchen and upscale liquor brand D’usse VSOP Cognac. Providing endless complimentary specialities throughout the evening.
The interior and exterior of the venue was deeply-rooted in the signature tour theme as caution tape and warning signs decorated the two-story open space. Exciting guests from the entrance with display of a taped off beautiful blacked-out McLaren with the door waving. As you enter, touring merchandise including everything from lighters to trendy tees, to Freebandz headwear on display for purchase. Some exclusive pieces quickly sold like the Freebandz bomber jackets and rain coats.
As the night continued, celebrity welcomed guest attended the Pop-Up and rubbed shoulder with media. The celebrity guest list included platinum-selling and current XXL Freshmen Class recording artist MadeinTYO (“Skateboard P”), along with fellow recording artists Khalil, Neila, Austin Lam, DJ Jehmak and Slushii, and hot actress Inanna.
Event coordinators showcased music from Future’s latest dual albums HNDRXX and the latest self-titled in the introduction of a new audio product known as, Cotodama Lyric Speaker. Explained by the product’s creator, the device was a 22-inch speaker with the ability to display lyrics to 2.5 million plus installed music in it’s system with Wifi capabilities. The creator indulged guest’s questions including the output, various graphics of lyrics, and product availability.
Fancy issued an official statement on the pleasure of their continued collaboration with Future in the following quote by the company’s Global Business executive Marcus Howard says.
“Working with Future continues to be incredible – as he consistently pushes the boundaries of music – it inspires us to consistently push the envelope in creating amazing pop-up experiences with him.”
As the night concluded, the private Pop-Up event kicked off an star-studded Los Angeles tour stop in Hollywood fashion. State of the art products, luxury dining, and trap-inspired attire the Pop-Up was a unforgettably stylish prelude to L.A. tour date the following night. While the title of the event was Nobody’s Safe, it’s definitely safe to say that Future’s presentation was astonishing.