Even in this digital age, live shows are a major aspect of the lasting success of all musicians. Shawn Gee, according to Billboard in a statement published on May 4th, is partnering with Live Nation to bring Live Nation Urban to life.

Live Nation Urban will make sure Urban Artists have places to perform.

The Roots’ and Jill Scott’s Manager- Shawn Gee is changing the game for “urban-centric” artists. As stated in Billboard‘s exclusive article, Gee addressed a lack of diversity in music festivals. Live Nation Urban, however, resolves to “better cater to the genres’ under-served audiences by developing original urban-focused events, festival brands and strategic content partnerships”.

Shawn Gee began in finance on Wall Street. Later, Gee worked as the tour manager of Lil Wayne’s I Am Still Music tour. He has also collaborated with Kanye West, Nicki Minaj, and J. Cole; as far as celebs, that is.

On top of that, Gee is the executive producer of The Roots Picnic, held in Phildelphia. The Roots Picnic is considered the “largest free concert” according to Billboard. To emphasize, this same article places Gee on the Urban Power List in 2012. Also, this is the tenth annual The Roots Picnic event, and furthermore, The Roots Picnic 2017 line up features a variety of artists including Pharrell, 21 Savage, PnB Rock, Lil Wayne, Solange, and more via Hip Hop DX.

Live Nation Urban, or LNU, already has two programs: the Circuit and A Night of Symphonic Hip Hop- the first is a monthly series; the latter- a tour platform.  A Night of Symphonic Hip Hop will launch in July, beginning in Ohio and Pennsylvania with Common, who will perform with the local orchestra. The shows will take place in performing arts centers and orchestra halls. Similarly, the Circuit will allow R&B musicians to perform in clubs and theaters in cities such as Atlanta, Chicago, and D.C. as stated to Billboard.

Anora Blazin