Written by: D’Shonda Brown
The #ShopBlack Interview Series is a new installation that shines light upon budding and booming Black-owned businesses ran by millennials and Gen-Z’ers who are heavily influenced by hip-hop culture. Introducing Orixa, the lead bad girl and creative behind BAD GIRL, GOOD HUMAN, a conversational line of apparel that encourages women to embrace their duality and self-expression. Read below the in-depth interview between D’Shonda Brown and Orixa as they talk about hyper sexuality, the male gaze, and women empowerment in the Black community.
Hi, Orixa! Pleasure to be able to talk with you candidly about the birth of this amazing platform you’ve created! Tell us about Bad Girl, Good Human and what is your definition of being a bad girl and a good human?
BGGH is a lifestyle brand that encourages women to embrace their duality. It is a space for those who just want to be who they are without inhibitions. No boxes, no ceilings. For me, this means I am free to move fluently in my sensuality, use curse words as a form of expression, go against the grain, to reach the capacity of authenticity.
In a sense, your clothing speaks to a feminist audience and levels the playing field on starting the conversation for gender equality. What was your goal for creating this message?
Initially the first idea that came to mind was a t-shirt, right? But after BGGH was birthed, I sat on it for 8 months. Once I revisited her, I broke down what the phrase meant to me. It isn’t a fashion haus, it’s a safe haus. The merch is a vehicle that opens the floor for overdue conversations and will help create real “safe haus” experiences in the future. I truly want to inspire the everyday woman to unlock her inner Rihanna. Because of how we grow up, on top of society…we end up placing limits on ourselves. We don’t believe we can dance between our layers. But once you do…there is no stopping you.
Your site says that your mantra is, “HER SEDUCTIVE NATURE DOES NOT CANCEL THE GOOD SHE DOES IN HER COMMUNITY?” How do you feel the hyper sexualization of the Black woman has inspired your push in the fashion industry to tell a story that is unique to you?
To be honest, the hyper sexualization of women in the history of fashion was not a factor or an impact on the development of BGGH. The story I am telling is tailored to the multidimensional path I’ve been on for the past 10+ years.
There’s a specific piece I’m interested in copping myself that says, “Penetrate Me Properly”. With the rise of rape culture amongst college students on-campus and the eruption of the #MeToo movement, what does it mean to be penetrated properly?
Ha! That one. It definitely turned heads and made a few people laugh. That statement came from a random 2 second conversation with my friend. After saying it out loud, I thought, “hmm, it’s deeper than the obvious”. Penetrate my mind, my spirit. Take the time to truly know who I am at my core. Just because I wear my sensuality well does not translate to me wanting you, and it damn sure doesn’t translate to consent. Overall, I think that if men tried penetrating women from the waist up first, then maybe – just MAYBE – the orgasm scale might tip for women. I could be wrong, but hey.
So, we’ve seen Syd – lead vocalist for the soul band The Internet – rocking your BBGH sweatshirt; one of your original pieces if I’m not mistaken. How did this collaboration come about?
Aww, yes. Syd. Love that woman. This came about because of my lovely friend Tosha Eason. Her boyfriend Nick is a music producer + has worked closely with Syd + is also great friends with her. He was kind enough to take her a sweater one day. Then two months later, she wore it while performing.
Women are very fluid, and beautiful creatures and being a Black woman is like being part of a royal club that you have to be born in. How has your #BlackGirlMagic played an integral role in curating your audience and developing your platform for BGGH?
My magic has played a role in developing BGGH by allowing my journey to be the root. It is a direct reflection of my life. Since teenage years I have always noticed my multiple personalities. Wasn’t sure how to articulate those emotions/thoughts, but as I’ve gotten older, gone through some things, and created this platform. I am the furthest from being alone. There are so many women who share the same story. For that reason, there is no turning back.
Orixa can be found on Instagram, @HuesOfStyle and, you can also shop the brand now available for purchase online and on Instagram @BADGIRLGOODHUMAN or www.badgirlgoodhuman.com.