The luxury fashion company, Bally, has connected with celebrated producer Swizz Beatz.

Swizz has been pretty low key for awhile; that is, if we’re only talking about official music releases. His latest music video for his single, “Everyday Birthday“, dropped on December 14, 2012. This beat is at times reminiscent of the Kill Bill theme music usually played at climactic scenes within the movie. Swizz was in a freestyle beat battle with Just Blaze on Hot 97 back in February of this year too though. He also suggested Jay Z was dropping a new album in May according to SPIN.

Further, Swizz Beatz was recently spotted at the BET Awards, with his wife, the amazing Alicia Keys, wearing Bally.

Business of Fashion declared on Thursday, July 6th, that Beatz & Bally would be releasing the capsule later this year, in the Fall. Only a shoe has been revealed so far. No specific date yet either.


Frédéric De Narp, Bally’s C.E.O.,  said the inspiration to create the collection came from Slick Rick’s & Doug E. Fresh’s endorsement of the apparel.

“Bally’s strategy is to capitalize on its authentic heritage and universal quality recognition and to take it to the next level for today’s world… We’ve been working tirelessly to clarify who Bally is and what we stand for over the past three years, and if we’ve learned anything, it’s that success is born from integrity…This partnership celebrates not only Bally’s passion for collaboration, but also brings back the electricity that you could feel in the ’80s and ’90s, connecting Bally with the urban world.”

– Frédéric De Narp via Business Of Fashion

On top of all this, though, Swizz Beatz mentioned a “Ruff Ryders Tour” earlier on Twitter.

Who’s going?