We have receipts though.

On March 30, 2017, Kendrick released the first single from DAMN, titled “HUMBLE.” A week later, the LP title and track listing was revealed along with the iTunes pre-order. The album leaked hours before the official with slight differences in the album.  DAMN is Kendrick’s first album since 2015’s To Pimp A Butterfly. In between the albums, Kendrick released the 8 track EP untitled unmastered. Kendrick addressed Drake on two of the songs, “Element” and “Pride”. But, before we dive into the passive aggressive raps, lets dissect the pivotal moments that got us here.

For starters, it’s been brewing for years, but hasn’t materialized into a full-blown war that I’m confident will be as epic as Nas and Jay Z finally going toe to toe. This all started back in August 2013 on the “Control” record when Kendrick called out various artists and put them on notice that he’s the king on both coasts. One of the artists mentioned in the track was Drake which didn’t sit well with the Canadian rapper. Drake ultimately expressed his disdain for the verse with the press which led to Kendrick Lamar taking another shot at the BET Awards Cypher. K Dot made sure there was no ambiguity in his verse by referencing Drake’s Nothing Was the Same album by name.

Yet, Drake continues to diverge any direct contact with Kendrick Lamar on wax. All aficionados of Hip-Hop can contest that shots have been fired at Drizzy for years by Kendrick with no real response. Even on the most recent Drake release, More Life, he poked more fun on his recent victory over Meek Mill instead of addressing K Dot.

In his era, Drake has been one of the most calculated rappers and goes above and beyond by transforming lyrics into real life scenarios. We saw this masterfully played out with Meek Mill memes on stage and Charlamagne Tha God receiving gold bottles at the Power 105 station – all things referenced by Drake in his diss track “Back to Back”. Yet how long can Drake rationalize not responding to Kendrick Lamar? Early on in his career, Drake rationalized his “no response” rule by positioning himself as the bigger guy. He rhymed, “Somehow I always rise above it, Why you think I got my head in the clouds on my last album cover?”

Not to instigate buuuut Drake even copped a plea back in August 2014, at an OVO Fest performance in Compton, California, home of K. Dot when he shouted out Kendrick, knowing their relationship was strained.

Whatever the case, Drake’s shout out didn’t deter Kendrick from crafting more subliminal disses on his new Project DAMN.. First strike was on ‘Element’ which is produced by Bēkon, Tae Beast, James Blake, Sounwave & Ricci Riera. K Dot drops aggressive lines directed at the only logical suspect, Drake with verses like, “This time, I might put you down.” He continues with, “Just say his name and I promise that you’ll see Candyman,” said to be directed towards Jay Electronica but the  follow up line, “Because it’s all in your eyes,” suggest it’s a artist that hasn’t directly mentioned his name.  Hint: Drake.
On another track entitled “Pride”, he was more subtle with the line, “I can’t fake humble because your ass is insecure”. Possibly addressing the root of all this drama when Kendrick addressed him in “Control”.  Kendrick also shreds light on the fact that both him and Drake are stubborn and prideful about their behemoth status in the Hip-Hop.
Truly the both of the their styles are polarizing to each other. Kendrick’s acknowledges his equality to blame for their tension with lyrics, “But pride’s gonna be the death of you and you and me.” Numerous insiders have called Drake sensitive.
Below are some stand out lyrics receipts that are clearly aimed at the 6 God from K Dot on “Element”. Be sure to stream the album DAMN from Kendrick here.

“Last time, I ain’t give a fuck, I still feel the same now/ My feelings might go numb, you’re dealing with cold thumb/ I’m willing to give up a leg and arm and show empathy from/ Pity parties and functions and you and yours.” – Kendrick Lamar #Pride

“I got them by a landslide if we talking races” – Kendrick Lamar #Element 

“If I gotta slap a pussy-ass nigga, I’mma make it look sexy/ If I gotta go hard on a bitch, I’mma make it look sexy/ I pull up, hop out, air out, made it look sexy/ They won’t take me out my element/ Nah, take me out my element”. – Kendrick Lamar #Element 

If I gotta slap a pussy-ass nigga, I’ma make it look sexy
It’s the one and only, the world’s greatest, the Kid Capri.” – Kendrick Lamar #Element