Written by: Chay Rodriguez
In the late 90’s and early 2000’s hip hop was introduced to a new sub genre, Trap. Steeped in the day to day lives of hustlers in and of the south, listeners were turned to the southern drawls of a new struggle.
Twenty years later, the world has changed; and while the hustle in the south is just as important as it was twenty years ago, the landscape is completely different. Real hustlers have to adapt and are moving at a change of pace, dodging Worldstar, IG posts, and the eyes of city cameras installed on a few different street corners denying them of any ambiguity.
This same change of pace is impacting music as a whole, and in hip hop in particular – it is impacting its young consumers. Streaming, downloads, and online video platforms have made us catatonic music consumers. The Trap Music Museum has changed that. Once a pop up, the seemingly permanent physical embodiment of Trap, this shrine is forcing fans to take out their earbuds and learn the history of the genre.
During the Culture Capital Conversation presented by Intecoo the Trap Music Museum’s Creative Director Skye and General Manager Krystal Garner spoke of their backgrounds and what led each of them to their respective creative callings.
While Skye let the audience in on her California upbringing and experiences as an escape room employee, she talked candidly about how the position gave her the stepping stones needed to run her own operation. From the opposite coast, Krystal detailed the struggles she went through in her corporate sales position at a New York office before winning T.I.’s reality television competition The Grand Hustle and relocating to Atlanta.
We caught up with both of these ladies after the panel to unpack the Trap Music Museums importance to the trap music. Watch the video below for a bigger glimpse into the event, and hear Skye and Krystal talk about their favorite exhibits and what is next for the concept.