Lil Bam is the hottest new artist coming out of the South right now.

Over the weekend, the new sensation hosted a “Lil Bam Day” celebration in Birmingham, Alabama, and the whole state came out to share their love and support for the star on the rise. Bam’s Label head Rodney Lewis on the event, “It’s important to give back to the kids because they are the foundation of the future and we have to continuously show them support and keep them encouraged. The kids were also surprised that they were going to have cameos in Bam’s upcoming video. It looks like everyone had an amazing time.”

The celebration was in support of Bam’s new project release, NewBorn. The MBK4L-signee unveils the tire-smoking new video for the lead single, “Paul Walker”. Supporting the new effort, the 413 Media-directed music video showcases the love the hood has for Lil Bam. Gritty, heavy-hitting, and in your face, “Paul Walker” is potential the song of the Summer.

“Paul Walker” by Lil Bam is available now via MBK4L records

For more on Lil Bam, follow the rising star today via Instagram.