We are 48 hours away from the release of Jay-Z’s 13th studio album, 4:44. This has without a doubt been the biggest anticipation for an album this year since Kendrick’s DAMN. or Drake’s More Life playlist. With a promotional video already all over the net, TIDAL decided to drop another one last via there Twitter account.

In the 30 second clip, you see a teen running away from what seems to be something that has scared him. As he continues running, the front of his shirt gets revealed and the message says “STAY BLACK.” We all know that Jay-Z has been very open about his opinion on the racial injustice in the world today so there’s no secret that there will be a few bars or maybe even a few songs dedicated to the black youths who have fallen in the hands of racism over the last few years.

4:44 will be dropping on Friday, June 30. Sprint is also holding multiple listening events all throughout the nation at local locations. You can RSVP here if you would like to attend.

Check out the trailer below.