Written by: Brian Lamont
2019 should be named “Money Moves” in the words of Cardi B. Will Smith and Jada Pinkett-Smith announced recently that they will be starting a multimedia company called Westbrook Inc. According to a statement, Westbrook Inc. will be a cross-platform holding company “formed to execute the Smith family’s global content and commerce business strategy.”
Westbrook, Inc. will encompass all forms of visual content. The company will house the Smith family’s existing projects as well as new ventures. This includes short and mid-form digital content, traditional television shows, and movies. Also, it will serve as the parent company for most of the couple’s existing media studios. Westbrook Studios will serve as the studio home to all new premium TV and motion picture projects. It currently serves “Red Table Talk,” the Facebook Watch series featuring Pinkett Smith, Willow Smith and Adrienne Banfield-Nor.
Can’t wait to watch!