A respected rapper with a wide sphere of influence, Lil Durk perfected the art of melodic street rap. Looking back to the lessons he learned in his younger days, Durk shares “Career Day,” his new music video. Produced by Sonic, “Career Day” is a quintessential Chicago anthem, packed with local references and slang, and a feature from Chicago rising star Polo G, whose vocal approach owes a lot to the example Durk set in his long career.
In the video, Durk and Polo congregate under infrared light in a Chi-town warehouse, intercut with archival footage of Durk in the early days of Chicago’s drill boom. “Career Day” is the latest video from Family Over Everything, Durk’s new project that shines a spotlight on his Only The Family label signees, following the frenzied “Blika Blika,” and the post-apocalyptic “Riot.“
With a deep and talented crew of rising rappers, the OTF roster includes King Von, the voracious storyteller who hit it big with “Crazy Story,” the melodic mastermind Booka600, who dropped his well-received Word To L.A. project last summer, and Memo600, currently taking over the streets with his tough-talking bangers. The Family Over Everything project boasts new music from Durk, include the ferocious Durk & Von collab “They Be Talkin’“, and showcases the strengths of Von, Booka, Memo, JusBlow600, Doodie Lo, OTF Ikey, and new OTF signees MK and C3. Offering standout guest appearances from some of Durk’s kindred spirits, such as fellow Chicago natives Polo G and G Herbo, and Durk-indebted youngsters like NLE Choppa and Lil TJay, Family Over Everything is available to stream everywhere via Alamo Records/Only The Family.